Online Marketing tools are set of tools or methodologies that companies use to promote their products or services through the internet.
Online marketing tools
Search engine optimization-SEO:Search Engine Optimization or SEO is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.
Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.
You can affect your search engine ranking by having the highest score in terms of quality of your site, of having the highest score in terms of authority of your website, of having the highest score in terms of the most trusted store for that search that people are looking for.
Pay-per-click advertising -PPC: Pay per click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Pay-per-click, along with cost per impression and cost per order, are used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click (PPC) has an advantage over cost per impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest: if the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.
Social Media Marketing-SMM: Social media marketing or SMM is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
Affiliate/referral marketing: Affiliate marketing and Referral marketing are one kind of popular internet or digital marketing.Both has some difference but basically they works to driven traffic to the destination.
The key difference is that affiliate marketing focuses on third-party brand advocates to send customers to your business for a flat fee. Where referral marketing is focused on rewarding current customers to invite their friends to try your product/service. [More]
Email marketing: Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. [Best email marketing tools]